Social media has become an incredibly powerful marketing tool. It has been embraced by professionals in almost every industry. Even law firms can benefit from good social media marketing. Until recently, it was largely unused by lawyers, but in the past couple years, an increasing number of lawyers has turned to social media as a means of quickly and easily communicating with current and prospective clients.
Attorneys Need Social Media Marketing
Social media platforms like Facebook, Twitter, LinkedIn, Google+ and even blogs are powerful tools for attorneys. A successful social media marketing campaign allows lawyers to:
- Increase their exposure
- Drive traffic to their websites
- Stay in touch with prospects and new clients
- Remain up-to-date on all the latest industry trends
- Keep an eye on competitors
- Find out what people are saying about their firms
Social media profiles and blogs are good places to share relevant and up-to-date information that is useful to your target demographic. Ideally, this content will drive readers to your law firm’s website.
A successful social media marketing campaign involves more than setting up a Facebook page or a blog and sharing content. To grow your practice using social media, you need to have a presence on all the right sites, and you need to utilize these sites to build relationships and get people to visit your site, share your content and talk about your practice.
At Push Your Practice, we offer professional social media marketing services that will help you build and maintain a positive social media presence for your law firm. Contact us today to learn more!