Having a great website for your law firm is only one step of the process. You also need to make sure that potential clients are actually able to find it. After all, a good website doesn’t do any good if no one is looking at it. To make sure the people who are searching for attorneys find your practice, SEO needs to be a major part of your marketing strategy.
What Exactly is SEO?
You’ve probably heard of SEO, or search engine optimization, but you might not know exactly what it is. In the simplest terms, SEO is the process of improving a website’s visibility in a search engine’s organic (un-paid) search results. A well-optimized site will show up higher in the results for search engines like Google, Bing and Yahoo. SEO is notjust stuffing in a bunch of relevant keywords. Good SEO that does not come off as spammy requires a professional touch.
Attorneys Need SEO
If you want people to be able to find your law firm, SEO is critical. An optimized site appears higher in the listing of search results. This is important because Internet users are more likely to visit the first few results. The chances of someone visiting your website drop dramatically if it is not on the first page of results.
Hiring a professional is the only way to ensure great SEO. Getting it right improves your practice’s visibility, while getting it wrong can practically drive potential clients to your competitors. To make professional SEO a key component of your marketing strategy, contact the marketing professionals at Push Your Practice. Contact us today to learn more!