Having a strong online presence is important, but it is equally important that your presence reflects a positive image. Attorneys rely on their reputations in order to obtain new clients. Reputation management is the essential practice of building a positive reputation on the Internet and dealing with not-so-positive things like negative reviews.
Attorneys Need Reputation Management
There are several ways for attorneys to build and develop positive online reputations. The best place to start is with your firm’s website. Your website needs to be full of strong content that has been properly optimized for search engines. This content must include details about your education, experience and professional history. Your content should also establish you as an expert. A good way to do this is with a blog that focuses on your legal specialty. You should also include testimonials from past clients. Testimonials should utilize Schema.org markup to comply with Google’s suggestions.
Another effective way to build your reputation online is by using review sites and directories. Review websites rank very highly on Google, and people commonly turn to these sites when looking for a lawyer. Claim your profiles on attorney review sites, and update them with content regarding your expertise and experience. These sites need to be checked regularly to respond to reviews and assist past clients who are not satisfied.
You also need to stay on top of what people are saying about you and your law firm. Keeping up with what people are saying is one of the most important steps in preventing the spread of negative information. Once you have developed your 5 star reputation you should leverage reputation marketing to promote your positive reviews and testimonials so they can help generate leads and convince prospects to become clients.
Professional Reputation Management From Push Your Practice
Reputation management is a delicate endeavor. While it is necessary to respond to negative comments, you need to do so in a way that is professional. For attorneys, keeping up with reputation management can be nearly impossible as it can be very time consuming. Investing in professional reputation management from Push Your Practice is an excellent way to ensure that your practice has a strong and positive online presence. In addition to building your reputation, Push Your Practice will also deal with anything that could arise to damage your reputation. Contact us today to learn more!