One of the many ways to attract potential clients to your law firm’s website is with PPC advertising. PPC, or pay-per-click advertising is an effective method of driving web traffic to your website and converting that traffic into new leads.
PPC is a model of Internet advertising in which the advertiser pays the publisher of an ad every time the ad is clicked. Google AdWords is one of the most popular PPC platforms. Advertisers typically pay for keyword phrases that are relevant to their target market. PPC advertisements appear on websites and in search engine results alongside related content. They are called sponsored ads, and they usually appear above, below or beside organic search engine results. They can be placed anywhere on content pages.
PPC Marketing for Lawyers
PPC advertising can be a very valuable investment for attorneys, but only when it is done properly. When targeted to the right audience, it can draw a considerable amount of traffic to your website. One of the most important things to consider is your return on investment, or ROI. At Push Your Practice, our marketing experts will optimize your PPC campaign to ensure the highest return on your investment by using keyword phrases that attract the right traffic that turns into new leads and revenue for your law firm.
PPC marketing is commonly used along with SEO, or search engine optimization to generate leads for law firms. When a pay-per-click advertisement directs the user to a properly optimized landing page with information that is relevant to the keyword used in the ad, that person is more likely to be converted to a client.
PPC marketing can be a bit tricky to get right, but it is a very valuable tool for lawyers that can lead to new clients and increased revenue when used properly. To get started on an effective PPC campaign that will provide an excellent return on your investment, contact Push Your Practice today!